Content marketing guide that will make you create blog posts like a ninja

Content Marketing
February 12, 2018in Content Marketing No Comments 1419

You know your business like the palm of your hand.You master all big terms and marketing best practices, you read all of the top notch blogs – you are a marketing guru.

BUT, you’ve never wrote a single paragraph of a blog in-your-life….Well, you are in safe hands!

The post you are about to read is a how to guide for learning how to write your first (or any other) blog post.

Forget – about marketing terms, forget about SEO strategy or any other buzz words related. “53% of marketers say blog content creation is their top inbound marketing priority”

Remember – you create content for your audience. Focus on your audience, to create relevant content for your audience and encourage them to engage with your content – this will lead you to QUALITY content. After you’ve got there, polish it up and make your SEO strategy adjustments needed. “72% of marketers say relevant content creation was the most effective SEO tactic”

Now let’s get to work:

1.

Find a topic that glows your “BIG IDEA”

Attract! Gain attention! Create engagement, inspire and give a bombastic statement! But never forget – It’s all about the content.
Blog Post Topics

Some may say that this is the easiest part of the process – just think of an idea, find an interesting subject that fits your content strategy, or just look what other competitors publish and learn what works for them.

Your content will be relevant and of good quality when the content provides reliable information. Therefore, you will have to choose the subject which you will be able to give the most interesting, yet usable facts, and that is a necessity to your business.

The best blog posts are ones that gives the added value and solve readers’ problems, are easy to scan, and feature words like “how” and “why” in the title.
Have you heard about Compounding Blog Posts? Well, this is where you aim to.

“Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts”

    • Few ideas of topics you should consider publishing:

    • The biggest trends to watch for {your company’s market: Crypto currency} in 2018
    • The perfect DIY guide for {your business strategy: Social Media Management}
    • 10 reasons why {your company’sname: Twitter} we / is the best
    • ROI –keep it positive in a {your company’s market: digital marketing} world
Need more inspiration? – 57 first blog posts ideas

Blog Post Ideas

2.

Plan your blog post by creating an outline

This will basically be your plan on how to structure your post.

The outline should lead you from beginning to end through your planned touch points and major subjects, while elaborate and drill down about sub-topics.

The basic structure should be something in that direction:

Introduction – Give the readers a reason to read your post. Problem, Agitation, Solution
Basic Content – Divide the content into phrases, paragraphs, sections
Conclusion – Add some kind of CTA – make the ones who read till’ the end to benefit from it.
Links / Referrals – Mention your sources.

You can’t do less than the above. But more – is (almost) always better!

An example for a more in depth structure:

  • The big idea
  • Background / Introduction
  • Research base
  • One subject drill down
  • Your point of view
  • Other professionals point of view
  • Summary and your conclusions
  • CTA
Blog Post Outline

A very good idea would be to make the outline headlines to be as close as possible for the sub-topics you would like to talk about, this will help you “stick to line” and remain the body of the content clear and as a “one package”.

Going beyond basic? – create a professional outline:

3.

Conduct a research, look for facts and SAVE REFERENCES

Well, we’ve agreed to aim for QUALITY right? So quality content means knowing what you talk about.

Let’s assume you read an article about animal’s extinction in some random blog. Who wrote it? Do you know him? Where the information you’ve just “sucked up” is coming from? Is it true or fiction? Doe’s it sound anyhow RIGHT?

The answer is clear – no one will believe just a white page covered with black (real or virtual) ink. These animals extinction story should be based on clear facts and based knowledge.

Research
How to do that?

First of all – learn. Know what you are writing about from your own gained experience and be able to clearly point a fact or state your opinion about the subject. Always remember that guy at the bar that talks and blurbs about some stocks and mountains of money that he made – yes, that guy that you automatically know and say to yourself – “WTF, none of his stories are true”. You knew that this guy don’t know what he talks about because he reflected it out, with his words.

Second – find facts to demonstrate and save yourself references. This is your “bread and butter” – You have to back up your statements. At the bottom line, in the fast phased world of online marketing, people look for the “golden pot” at the bottom of the rainbow.

Feed your readers right, give them solid facts, use cases, tutorials, clear stats – this is why they came to read your post.

4.

Craft an informative but “catchy” headline that will capture readers’ attentions

Here’s an example: when you first got to this post, and read the title – what were you thinking you are going to read from this point down? Well, if my mind is not crooked I truly believe that you knew exactly that this post is going to give you a “hint” about the approach and guidelines towards writing your first (or any other) blog post.
This is it.

First (and most important) – Your subject topic should be as clear as possible – you want your reader to know what he will gain in the next 17 minutes while he reads your 3,000 words.

Second – this is the creative part – try to mix the First rule with a mind blowing statement or just a reallllly cool idea.

By combining these two easy rules in a SMART way, you pretty much “seal the deal” by “killing two birds with one stone” – the reader now will both know exactly what he is going to read about, and he’ll be enthusiastic about reading it!
Create an Informative Headline

5.

Think of how to deliver the message

This is basically the most sophisticated moment of your writing – because it doesn’t involve writing. What does it mean?

Put aside the pen (stop typing on the keyboard) and imagine the whole picture. In bullet step number 2, we were “physically structuring” the foundations of your post, now you have to decide on how you approach the reader and feed him with your idea and vision.

Your goal is to get people to really read your blog so be focus and give extra effort in this part. “43% of people admit to skimming blog posts”

For example, let’s take this post: I basically try to deliver my message as an easy, to-the-point 7 steps guide.Trying to communicate with the readers without involving mind blowing concepts, while combining some real-life examples and numbers from the market to support the necessity of each and every step in this guide.
Deliver Your Message

It really depends on your style of writing, the readers you aim to interact with and your niche. You could rather decide on a high quality article loaded with useful information, or to take it to the short infographic to point an idea on a higher level.

But always remember, delivering the message is the first reason you began writing, so stop for a moment before you spit it all on the page and think of the “how?” and NOT the “what about?” – “will my readers would like to read that?”

Decided? – write it down in bullet points, it’ll be useful real soon.

6.

Write it down / spit it all to the page

Now after you made all preparations and got all the way down here you can start with the juicy part of content curation.
Still reading?! – go writing! It’s content creation time

Write a draft, really spill it all on the page – don’t worry, it won’t suffer. Give examples, share your thoughts, and mark yourself the parts where you really liked what you wrote and where you didn’t.

Go back to your research and references copy and paste some strong quotas and pictures you liked. Stop for a moment think again of bullet step number 5 ‘Think of how to deliver the message’ and see that you’re still on the same direction.

7.

Design – Design – Design

LEAVE IT FOR LATER Ok Ok Ok, don’t leave it. Design is one of the most important elements of any piece of content, and a key factor on user’s decision on which content he is going to consume.

BUT – this topic is for a whole other post, now we are concentrating about – Content creation.

Want to know more? – read our post on ‘how to design your blog post’

Free tip “on the house” – Use images to enhance your post by improving its flow, adding humor, or just explaining complex topics by using engaging visuals.

8.

Read, make corrections and finalize

Wrote it all? You have nothing more in your fuel tank? Great! Now go and get some rest, sleep on it, and get back to this part tomorrow – fresh!

Good morning! Before you start re-writing, re-moving, re-structuring or any other “re” that you could possibly think of – READ.

  • Outline structure – check to see that you are aligned with it.
  • Delivering the message guidelines – remember I told you to write it down? Go back there and remind yourself what the big plan is and how you deliver that message through your content.
  • Your post – now read all of your writing and get going with all the “re” (writing, structuring, moving, etc…)
Read Your Post Again

This part will take as long as you make it and can be sometimes frustrating – try to be very professional and mostly focus on polishing phrases and changing sentences positions, don’t hassle yourself with writing a whole new paragraphs and dump all your hard work from yesterday.

One more great idea that always works – share your content with a friend, family, or just anyone who is not a professional in the field of what you’ve been writing about.Ask them to give you some feedback about how you sound, the length of the article, structure, and of course how friendly and easy to read it actually is.

9.

Things to think of/do before posting

Where this is going to be posted anyway???

Things to do before Posting
Maybe you just opened your personal blog and all that you want is to write, or maybe you created your own business website and you try to fill it up with some quality content. The point is that you need to plan ahead, think about the future and set your goals.
Even Great Content Can Go Unnoticed and you want your content to engage and interact with as many people as possible.
10.

You’re good to go!

You walked through all steps, read and re-wrote some sketchy parts, added references and all background research info and stats. Your mother who doesn’t know [email protected]*t about {your niche} approved and LIKED your blog post. You added graphics and designed the content making it friendly, beautiful easier to read. This process continues until you reach satisfying results, and ready to publish.

Congratulations – you’ve done it!

Now post your first blog post and start moving with your content creation!!!!

References:

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